Or am I the sum of all my work?

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Anyway, hello. I am Kalpit, a Senior Creative Lead based in Dubai, working across art direction, creative strategy and visual storytelling.

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17 years in, and the work still starts the same way: understanding what actually needs to be said, and then finding the sharpest way to show it. I've led campaigns, rebrands and marketing stunts across fintech, luxury, FMCG and hospitality. Some of it has won awards. Most importantly, it's worked.

I've also built and shaped creative teams from the ground up, knowing which roles unlock momentum early, how to position creative within a wider organisation, and how to keep the work moving without burning the people doing it.

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Since you've read so far, may be you want to know more - here's how I got to 2026.